Advertising

NBCUniversal launches new adtech suite ahead of CES 2026

NBCUniversal has announced a new suite of advertising products and data capabilities designed to enhance real-time targeting, campaign measurement and cross-platform engagement, ahead of the... Read more

IAB Tech Lab defines six core ad formats in new CTV portfolio

Pinterest to acquire CTV ad platform tvScientific

Maximizing monetization potential for VOD services

Study shows CTV home screen ads outperform skippable pre-roll formats

Creator ad spend growing four times faster than total media industry

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Netflix begins dynamic ad insertion for live programming in six countries

Advanced creative formats drive stronger results in connected TV advertising

IBC 2025 Preview: Adtech scales up while privacy rules reshape targeting

Olympics, Super Bowl and NBA drive NBCUniversal’s largest upfront to date

Operative’s Ben Tatta on navigating ad management complexity as linear and digital converge

CNBC hires Dow Jones exec to head its international sales

Accessibility gap in TV advertising impacts reach and consumer spending

Sky, ITV and Channel 4 partner on self-serve TV ad marketplace powered by Universal Ads platform

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