CBS Sports HQ

Fort Lauderdale, Florida

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Motion graphics package and rebranding for CBS Sports HQ that debuted in 2021 alongside Super Bowl LV on CBS Sports.

The design concept is based on a simple graphic language drawn from the larger corporate rebrand of CBS and its divisions, deconstructing and remixing the CBS eye logo. In addition to the new eye-driven design, a vibrant blue palette was selected along with updating typography to TT Norms, which is used across all CBS properties.