CBS Sports HQ

Location:
Fort Lauderdale, Florida
Affiliation:
Streaming

Motion graphics package and rebranding for CBS Sports HQ that debuted in 2021 alongside Super Bowl LV on CBS Sports.

CBS Sports HQ title card

Motion Graphics

CBS Sports HQ (2018 – 2021)

View a gallery of this project…

The design concept is based on a simple graphic language drawn from the larger corporate rebrand of CBS and its divisions, deconstructing and remixing the CBS eye logo. In addition to the new eye-driven design, a vibrant blue palette was selected along with updating typography to TT Norms, which is used across all CBS properties.

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