CBS Sports HQ
- Fort Lauderdale, Florida
CBS Sports HQ (2018 – 2021)
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The design concept is based on a simple graphic language drawn from the larger corporate rebrand of CBS and its divisions, deconstructing and remixing the CBS eye logo. In addition to the new eye-driven design, a vibrant blue palette was selected along with updating typography to TT Norms, which is used across all CBS properties.