Fox Sports Super Bowl LIV

• Broadcast Design by: Drive Studio
• Broadcast Design by: Fox Sports Creative Services

Motion graphics and augmented reality used by Fox Sports coverage of Super Bowl LIV on Sunday, February 2, 2020, between the San Francisco 49ers and Kansas City Chiefs. The insert graphics (such as Fox Box score bug and player lower thirds) were then implemented across Fox’s football coverage in 2020, appearing during the XFL’s inaugural season and becoming the standard “Fox NFL” inserts in fall 2020.

The Super Bowl LIV motion graphics reverted to Fox’s flat design style mixed with photorealistic animations of mascot Cleatus the robot for the regular NFL season.

The insert graphics were also used for Fox’s college football coverage.

The package was replaced in 2023 when Fox hosted Super Bowl LVII, with the network debuting new motion graphics and inserts for the 2023 NFL season.