French Open on TNT
- Location:
- Paris, France
- Affiliation:
- TNT Sports
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TNT Sports brought a bold visual identity to its first year covering Roland Garros in May 2025, blending Parisian elegance with modern energy. The network worked with Big Studios to develop a graphics package that combined 3D renders, tennis-themed motion elements and scenic imagery, including the Eiffel Tower and Roland Garros artwork.
The design used vibrant colors, such as yellows, oranges, purples and blues, to reflect both the clay court and the excitement of live play, avoiding overly traditional or muted styles.
Glass-framed animations and dust clouds were incorporated to mirror tennis ball motion, while a consistent look was maintained across linear and digital platforms with the help of SMT’s scoring integration.
TNT also introduced detailed 3D models of the entire tournament grounds, allowing dynamic transitions between courts. The virtual environment and augmented reality tools expanded storytelling opportunities and helped the network deliver a visually rich, immersive broadcast experience.
tags
Sports Motion Graphics