- Vilvoorde, Belgium
Motion graphics and rebranding that debuted for VTM Nieuws on Monday, September 3, 2018, along with a revised studio design.
VTM Nieuws tasked Gédéon with the redesign of the newscast as a relevant, 360° news brand. To communicate the idea of VTM Nieuws as a reliable and straightforward 24-hour newscast brand, the “continuum” shape was developed to act as a guide for the viewer experience.
Applicable to openers, supporting and highlighting images, titles or announcements, transition swipes between subjects and providing breathing space during Switches, the continuum is versatile and dynamic.