MSNBC.com ‘roadblocks’ interactives with ads

MSNBC.com has started adding a type of “pre-roll” ad before some of its interactive features. We first noticed this Monday on the network’s citizen journalism photo gallery, where an ad for American Airlines appeared before the content loaded.

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Similar to pre-roll video ads, the advertisement “takes over” the page, with the user blocked from clicking or using the content until after a set period of time has passed.

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Advertising, Online

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