CNN.com adds ‘This Weekend’ box to homepage

CNN.com has started running a narrow strip of promos across the top of its homepage labeled “This Weekend.”

The box promotes lifestyle and long-form feature content.

A user can click a “collapse” button and, after some rather slow and jerky animations, the box shrinks itself down, but only becomes about 100 pixels smaller and still includes text links to content.

This is an interesting strategy and is likely an effort to boost traffic on weekends, when news sites like CNN don’t have the advantage of a huge at-work audience visiting the site.

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