Networks go all in for Hurricane Matthew coverage

By Michael P. Hill • October 7, 2016

Weekly insights on the technology, production and business decisions shaping media and broadcast. Free to access. Independent coverage. Unsubscribe anytime.

ncs_hurricane-matthew-coverage_0017

ABC News‘ “World News Tonight” also used an extended open with a text-based logo treatment reading “Monster Storm: Hurricane Matthew.”

The overall look here was a bit heavy on the text, a trend that ABC News has a tendency to do.

In this one screen, for example, the date, a “Breaking News” banner, plus the Matthew logotype and full name of the broadcast with anchor David Muir’s name was shown on screen all in one cluttered graphic.

ncs_hurricane-matthew-coverage_0018

For anchor shots, ABC put a radar image its normal OTS template, though again, going a bit too heavy on the text.

ncs_hurricane-matthew-coverage_0019

Advertisement