Exploring broadcast design trends from the PyeongChang Olympics

Local flair

Of course, just like most Olympics, the local culture, architecture and natural wonders were incorporated into the PyeongChang designs.

Although this tends to be less of a focal point than seen in Summer Olympics designs — with the snow and ice motifs taking more prominent stages, there was extensive use of the Korean lettering, patterns and other imagery. 

[picbox id=”63541″ caption=”German broadcaster ZDF explored Asian culture, shapes and design through its artfully composited open.”]

[picbox id=”62867″ caption=”In addition to using flat and geometric design elements, the CBC’s PyeongChang open also incorporated both literal and symbolic references to South Korean culture.”]

[picbox id=”63808″ caption=”China’s CCTV sports looked to the slopes for inspiration, creating a curvy, clean and color-changing set that also incorporated snow and icy motifs.”]