TV Web sites integrate new Facebook feature

Broadcasting & Cable reports that several high profile news organizations, including CNN and ESPN, have already implemented the new Facebook “social plugins” on their Web sites.

Social plugins allow third-party Web sites to integrate directly with Facebook from, in the case of TV news sites, story pages. Users can click “like” on content and that information is fed to their Facebook profile and newsfeed, as well as shared with friends.

The tool, which was unveiled Wednesday, was seen on news stories within hours.