NBC promo encourages viewers to record the news

The New York Times is reporting that NBC is airing promos featured “NBC Nightly News” anchor Brian Williams that encourage viewers to record the newscasts with DVRs.

“I just thought it was high time to acknowledge, in our ‘Nightly News’ promos, the way we live,” Mr. Williams wrote by e-mail to the Times.

“A growing number of viewers tell me they time-shift the news,” Mr. Williams wrote. “Loyal viewers used to say ‘we watch you every night.’ These days, an increasing number make a point of saying ‘We RECORD you every night.’ ”