‘Today’ uses special ‘Decision 2012’ open
Weekly insights on the technology, production and business decisions shaping media and broadcast. Free to access. Independent coverage. Unsubscribe anytime.
This morning the “Today Show” used a special opening, marking its coverage of the Iowa Caucuses.
The open features a remixed version of the “Today” theme and incorporates a 3D model of the GE Building in Rockefeller Center that zooms out to a U.S. map. In addition to this change, the hosts’ names also received a special graphical treatment and a “Decision 2012” gobo can be seen projected on the studio floor in the wide opening shot.
Sorry about having to capture the video off a screen…


tags
decision 2012, NBC, NBC News, Today, Today Show
categories
Elections, Graphics, Networks