Louisville Fox debuts technology driven set
Block Communications’ WDRB-TV debuted a new set and newscast this week.
“Today at WDRB-TV, we walk into our own little version of Oz,” said Eric Crawford of WDRB-TV. “At 6 o’clock, not only will the station unveil a new kind of newscast in a traditionally competitive time slot we’ve not used for news before, it will do so on a new set unlike anything we’ve seen not only in Louisville, but this side of ESPN.”
Working with Devlin Design Group, WDRB-TV received a set that combines color changing graphic panels, large monitor walls and a unique anchor desk for a look that stands out in Kentucky.
“We’re not in Kansas, anymore. I’m not even sure we’re in Louisville. This is a network-quality look,” said Crawford.
Technology wise, the set includes an 80 inch touchscreen and a 5×3 monitor array. Two zero-bezel monitors jut out from the anchor desk, creating visual interest and a creative opening shot.
The anchor desk features a combination of curvy wood and metal, with a large glass top.
The set features metal and wood finishes throughout with a large metal footer and header connecting the scenery.
A large weather center is also present with two monitors and many computers for severe weather coverage.
The set is just a small part of the changes underway at WDRB-TV, which includes increased staffing, new vehicles and an expanded building.
“When I got to WDRB back in 2012, I wondered if anyone else would try to do what we’re doing. Two years later, I wonder how long it will be until everyone is trying to do it,” said Crawford.
The latest in design, production and engineering
Subscribe to NewscastStudio for the latest delivered straight to your inbox.