Morning shows go pink for breast cancer

NBC‘s “Today Show” and ABC’s “Good Morning America” both tweaked their graphics packages in recognition of the first day of Breast Cancer Awareness Month.


NBC tinted its logo pink in some uses as well as the bug and lower thirds during most of the show, while ABC News opted to only “pink-ify” its bug and some other, subtle parts of the graphics.


NBC also took the extra step of “renaming” its Orange Room the “Pink” room, through the use of pink-toned lighting and by covering various orange surfaces.

The latest in design, production and engineering

Subscribe to NewscastStudio for the latest delivered straight to your inbox.

Sign up for NewscastStudio's weekly newsletter.Our weekly newsletter delivers the latest broadcast industry news to your inbox including new debuts, case studies, thought leadership and broadcast gear updates.