Milwaukee ABC updates logo design

Hearst’s WISN-TV tweaked its logo this week, adding the ABC logo and moving the stations call letters.

First used in 1976, the logo disappeared from the station until 2012, when it returned in a modern makeover.

The change is subtle, and most views will likely not notice. The update streamlines the logo and makes it easier to use in multiple applications.


Left: Before, Right: After

So far, the logo only appears on the stations website and Facebook page. No word on if the graphics will also be updated.