Iowa station: ‘Brush fire sh*ts down interstate’

KCCI-TV, the Hearst station in Des Moines, Iowa, fell victim to the inconvenient similarity between the word “shuts” and “shits.”

The station, which was covering a brush fire in Florida, ran a lower third banner reading “Brush fire shits down interstate.”


Sign up for NewscastStudio's weekly newsletter.Our weekly newsletter delivers the latest broadcast industry news to your inbox including new debuts, case studies, thought leadership and broadcast gear updates.