Apple News app will give news orgs branding, ad opportunities
Apple News, the forthcoming customized news app that will come bundled in an iOS update later this month is expected to offer partner publishers branding opportunities as well as additional revenue streams.
However, news organizations that partner with Apple will be given the opportunity to adjust formatting within their sections of the app to match their branding — likely in a similar way that major motion pictures, albums and apps are can add custom imagery and background colors to iTunes and App Store pages.
CNN has created a team devoted to feedings its content to the app, but intends to view it more as a “lay back” magazine-style news source with less emphasis on breaking news.
On the business side, Apple is allowing publishers to sell ads within their content, for which they retain 100 percent of the revenue. Apple will also sell advertising via its iAds network and give 70 percent of that revenue to the publisher.
One huge advantage Apple News will have over competing apps is that it’s baked into iOS — meaning users will automatically get the app when they update to the newest version of iOS and won’t be able to remove it.