Kansas City CBS updates broadcast design, logo
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Meredith Corporation’s KCTV-TV updated its motion graphics package and branding over the weekend, rolling out a new logo and updated color scheme with the look.
The new design, which has all the hallmarks of a RenderOn project, revolves around a swirl of glass-like layers.
In the opening, these layers flow as text is overlaid, spinning to reveal the extruded call letters and number five. This large, glossy five is then used throughout the package on many segment opens.
Main title card for news
Sports segment opening
Along with the motion graphics, the stations logo saw an update, adding the CBS Eye and dropping the website URL.
Right: previous logo, Left: new logo.
KCTV-TV also switched to Warner Chappell’s High Velocity V.3 news music package with the update.
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tags
Broadcast Design, high velocity, kansas city, kctv, kctv-tv, meredith, Meredith Corporation, missouri, motion graphics, news music, renderon, Warner Chappell Production Music
categories
Branding, Broadcast Design, Featured, Graphics, Local News, MoGraph, TV News Graphics Package, TV News Motion Graphics Design