‘NFL on Yahoo’ looked familiar to viewers

Yahoo’s global webcast of NFL from London may have looked familiar to regular U.S. football viewers, as it was produced by CBS Sports.

Since this was a one-off production for Yahoo, which they paid around $20 million to carry, it made more logistical since to use a networks truck and crew.

CBS Sports provided the talent and graphics for the broadcast, updating some elements with the Yahoo branding.

In the future, as companies like Facebook and Google look to enter the live sports streaming business, we may see new production techniques.

Sign up for NewscastStudio's weekly newsletter.Our weekly newsletter delivers the latest broadcast industry news to your inbox including new debuts, case studies, thought leadership and broadcast gear updates.