Philly NBC unveils branded Zamboni

Philadelphia’s NBC O&O WCAU-TV has rolled out a unique “addition” to its news fleet —  a Zamboni.

The Zamboni ice resurfacer debuted at Philadelphia’s Winter Fest decked out in a full NBC 10 branded wrapper.

Taking a cue from its “SkyForce 10” news helicopter moniker, the station has dubbed the Zamboni “IceForce 10.”

The Zamboni, however, isn’t actually equipped as a news coverage vehicle — it’s really just a promotional vehicle for the station’s sponsorship of the city’s RiverRink.

Check out the video the station used to intro “IceForce 10” to viewers — which is complete with a thrilling shot of the Zamboni making a few loops on the ice.

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