Augusta stations debut ‘Blue Thunder’ news car
The vehicle, a sporty two door Chevy, is sponsored by local dealerships and sports a branded wrapper with both station’s logos. And, as FTVLive points out, the vehicle might not be all that practical for news gathering, but certainly will be an eye-catching branding tool for the station.
As a result, the station is branding under both the “News 12” and “NBC 26” names, with the “On your side” tagline being used for both. The stations’ logos have also been standardized to match.