MSNBC takes countdowns to the next level

By Michael P. Hill May 12, 2016

Subscribe to NewscastStudio for the latest news, project case studies and product announcements in broadcast technology, creative design and engineering delivered to your inbox.

It’s no secret cable news loves counting down to the next big event — whether it be a town hall, debate or interview.

Well, MSNBC has taken the whole idea to the next level — counting down to an event that isn’t even being televised, reports Mediaite.

MSNBC aired a countdown during its dayside programming Wednesday for the Donald Trump-Paul Ryan meeting scheduled for Thursday.

Sure, the meeting is a newsworthy event and, even if you suspend the debate on whether it’s worth a countdown clock there’s still one other problem — the meeting is not being televised. By anyone.

The meeting is taking place behind closed doors, so the best TV can hope for is probably a live shot of, well, a closed door. More likely Trump’s exit of the building will garner more attention — or perhaps a press conference if one is called.

Hey, at least Keith Olbermann’s “Countdown” still isn’t on MSNBC. Then we’d probably be seeing countdowns to “Countdown.”

Subscribe to NewscastStudio for the latest news, project case studies and product announcements in broadcast technology, creative design and engineering delivered to your inbox.

categories

Cable News, Featured