Adobe adds social publishing integration into Premiere Pro

With 87% of the U.S. population watching online video and nearly 5 billion YouTube videos watched daily, the ability to publish to various platforms becomes key for news organizations.

Adobe hopes to tackle this with an upcoming update for Creative Cloud, adding social publishing to Premiere Pro. The Social Publishing Panel will allow content creators to post quickly to a variety of platforms including Twitter, Facebook and YouTube via a simple workflow.

Features include:

  • Cross-platform social publishing
  • Strategic recommendations for peak performance
  • Keyword presets
  • Cross-platform performance tracking
  • Rendition management
  • Custom thumbnail
  • Content scheduling

Those interested can apply for the closed beta now to check out the tool.

Premiere Pro also sees improved virtual reality, expanded destination publishing, improved text templates, additional file support and more audio effects in the latest release.