CTV News Channel integrates Bannister Lake for ticker solution
CTV recently updated its 24-hour news channel, CTV News Channel, completing phase one of a two phase reconfiguration of data workflow for the network.
Bannister Lake’s Chameleon platform, Super Ticker and Brando were part of the upgrade, enhancing the stations broadcast capabilities after first becoming a client in 2013.
“The next phase is to add sponsorship support”, said George Hentsch, “That will be taken care of by Brando and we will be delivering CTV sponsorship capability in the next few weeks.”
Super Ticker and Brando were created for data publishing and for scalable multi-channel branding for media companies that depend upon a heavy flow of real-time information.