‘Morning Joe’ celebrates 10 years of coffee-hour talk on MSNBC

‘Morning Mika’?

In February 2015, MSNBC also experimented with a softer hour of programming branded as “Mika” but still under the main “Morning Joe” banner.

The move was a way to highlight Brzezinski’s interview segments that had become a part of the later blocks of the show and part of her “Know Your Value” book tour.

The separate name didn’t last, however, though Brzezinski remained with the show.