Ross Video launches software defined production ecosystem
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During the recent Cabsat show, Ross Video launched the latest addition to its Software Defined Production (SDP) ecosystem.
Ross notes Software Defined Production (SDP) is a new and growing family of products based on the view that broadcasters should be free to choose the transport that is most appropriate for their project. SDP delivers adaptability, scalability and agility to broadcasters by moving away from single-function devices that mostly sit idle towards a pool of flexible resources that are able to meet production needs on-demand.
“It’s a very challenging time in the industry – IP is the dominant discussion topic and content producers are naturally attracted by the opportunity IP opens up for efficiency. However, IP brings its own set of challenges and we’ve seen many industry commentators hold up IP as an ideal or singular path to achieve agility, which is clearly not true in all cases,” said Todd Riggs of Ross Video.
SDP provides broadcasters certainty through clear, progressive upgrade paths that future-proof their current and historical investments, through both IP and traditional means.
“Ross has a strong history of offering solutions that replace customer confusion with simplicity,” Riggs notes. “The key is ensuring that customers have the right options given their scale, budget and tolerance to risk, and that no one is trampled by an unnecessary or compromising technology rush.”