Nashville station goes ‘home’ with new image campaign

WSMV, the NBC affiliate in Nashville, debut a new image campaign during Super Bowl LII that centers around the tagline “This is home.”

The spot, which uses hints of its new graphics package, features a mix of talent, candid and posed shots with people holding signs with messages such as “This is Nashville” and “This is home” along with the station’s logo.

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Accompanying the visuals is a musical bed with lyrics and instrumentals from Warner/Chappell Production Music that uses the line “This is home” as a key theme.