Exploring broadcast design trends from the PyeongChang Olympics

Typography

Typography by itself was used frequently throughout PyeongChang broadcast design. Animated illustrations, which tended to incorporate polygonal facets, was also a big trend for the 2018 Olympics.

[picbox id=”63857″ caption=”NBC used the font Nexa for much of its on air look — including a bold and custom styled logotype.”]

[picbox id=”63531″ caption=”France Télévisions relied on a simple typographic, color coded look that was accented with simple graphical elements.”]

[picbox id=”64179″ caption=”Eurosport used a mix of bold colors, typography in a variety of styles and geometric shapes in its PyeongChang look.”]

[picbox id=”63830″ caption=”Australia’s Seven went with a mostly geometric and typography look — one that included bright, bold color combinations to break up the sea of blues, whites and other cooler shades.”]

Illustrations

[picbox id=”61695″ caption=”Leading up the Olympics, the CBC created a trailer that artfully blended sound, illustrations and live footage.”]

[picbox id=”63262″ caption=”In perhaps one of the most standout examples of illustrative animation, the BBC created an interesting open that combined sports figures with surreal elements — including eyeballs peeking out from the snow.”]

[picbox id=”63719″ caption=”In addition to being a good example of simple typography, Al Jazeera’s look also managed to combine the geometric, polygonal trend as well in its animated, action packed open.”]

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[picbox id=”62718″ caption=”Meanwhile, the Olympic Broadcast Service also continued its trends of using an animated open with a highly illustrative feel — while also incorporating geometric elements as well.”]