Alabama station’s weather promo blends serious, casual

WIAT, Nexstar owned CBS affiliate in Birmingham, Alabama, is airing a weather promo that uses a tone between hard hitting and casual.

The spot, like many weather promos, has a serious sounding male voiceover but uses a script with quick “lists” of information and less formal words such as “kind of.”

In other lines, the script takes on a more traditional weather promo tone — promoting teamwork and keeping viewers safe.

Meanwhile, the screen is filled with a variety of weather B-roll and talent footage as well as the station’s “Storm team” branding.

The promo ends with a variation of the station’s “Local coverage you can count on” tagline: “Weather coverage you can count on.”

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