ESPN’s NBA promo using J. Cole’s ‘ATM’ released

ESPN has teamed up with Grammy Award-nominee J. Cole in a new NBA Playoffs campaign.
The spot, which marks the network’s second collaboration with Cole, features the exclusive broadcast debut of J. Cole’s song “ATM,” fresh from his new highly-anticipated album KOD, which is available now through Dreamville Records, Roc Nation and Interscope Records.
Also announced previously, ESPN debuted a special broadcast open featuring J. Cole that is currently airing across ESPN and ABC telecasts.
tags
ESPN, J. Cole, NBA Playoffs
categories
Broadcast Design, Broadcast Industry News, Fabrication, News Promos and Sports Promos, Sports Broadcasting & Production