BBC’s FIFA World Cup open uses dynamic approach to showcase Russia

BBC’s open for its coverage of the 2018 World Cup boasts a sweeping scene-by-scene tour of Russian landmarks with an updated version of a traditional Russian song.

Backed by a jazzed up remix of “Ochi Cheryne,” a traditional Russian folksong, the opening takes the viewer through a variety of scenes using screens and other visual elements to transition between the seemingly unrelated views.

Aided by broad, sweeping camera movement, the open showcases a variety of Russian landmarks and cultural elements.

As the viewport changes to an exterior of St. Basil’s Cathedral in Moscow, a child releases a football balloon and the camera zooms out with the building enclosed in a glass sphere, snow globe style. 

The ball bursts and showers the inside of the globe with confetti as a bold, condensed logotype with Russian Cyrillic-style accents.

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