Baltimore CBS debuts new set with ‘glass box green room’

In addition to the new set, WJZ also switched over to the CBS O&O graphics package from Linear Drift.

The new look, like the versions used at its counterparts, uses the CBS eye’s round footprint as a base, with blue, white and gold curved elements.

Motion Graphics

WJZ

View a gallery of this project…

WJZ kept its familiar Channel 13 logo design, which is a departure from the normal logotypes used at many other CBS O&Os. The station also retained its call letters in the individual boxes below the logo — with the word “Baltimore” parked below.

This represents a variation from the so-called “CBS mandate” branding that many CBS O&Os have switched to or experimented with in the past.

Advertisement

WJZ also retained its “Chroma Cues” news music package, instead of switching to “The Enforcer,” which is used by most other CBS O&Os.