WaPo takes on ‘sassy, self-aware, snarky’ ‘chyrons’

The Washington Post takes a look at the world of “chyrons” and the not-so-subtle effect they have in the world of TV news.

The label “Chyrons” derives its name from the the company that created some of the first software to insert text over television images, which is now known as ChyronHego — but generically the graphics are known as lower thirds, banners, fonts, bands and numerous other terms.

In its story on lower thirds, The Washington Post not only uses an animated GIF to showcase the idea of increasing graphic overload, but also, as the user scrolls down, adds a CNN-eseque lower third element complete with a time bug along the bottom of the browser window.

These lower thirds, unlike their real-life counterparts, can be closed thanks to a little “×” (though we’re betting some viewers would love the ability to “X-out” lower thirds.

The article also includes a helpful “anatomy of a chyron” chart — which also takes on a very CNN-like look.

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