‘Today’ goes violet for ‘International Day of the Girl’ special with Michelle Obama

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NBC’sToday” celebrated “International Day of the Girl” today with an announcement of First Lady Michelle Obama’s new Global Girls Alliance initiative on Thursday, Oct. 11, 2018.

“Today” created a ring themed graphic that mirrors its normal look where the “I” in “Girl” serves as a small segment of one of the larger, outer rings.

For the announcement, ‘Today‘ set up a temporary video wall, audience bleachers and its outdoor concert stage on Rockefeller Plaza outside of Studio 1A.

After playing a brief promotional video for the new initiative, Obama appeared in front of the band equipment with co-hosts Hoda Kotb and Savannah Guthrie, who interviewed her about the new project.

During the segment, ‘Today’ switched to purple toned graphics, including a violet ‘Today’ sunrise logo and NBC peacock. Printed banners set up on the concern stage behind Kotb, Guthrie and Obama featured the ‘Today’ logo in purple as well.

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