‘Today’ goes violet for ‘International Day of the Girl’ special with Michelle Obama

NBC’sToday” celebrated “International Day of the Girl” today with an announcement of First Lady Michelle Obama’s new Global Girls Alliance initiative on Thursday, Oct. 11, 2018.

“Today” created a ring themed graphic that mirrors its normal look where the “I” in “Girl” serves as a small segment of one of the larger, outer rings.

For the announcement, ‘Today‘ set up a temporary video wall, audience bleachers and its outdoor concert stage on Rockefeller Plaza outside of Studio 1A.

After playing a brief promotional video for the new initiative, Obama appeared in front of the band equipment with co-hosts Hoda Kotb and Savannah Guthrie, who interviewed her about the new project.

During the segment, ‘Today’ switched to purple toned graphics, including a violet ‘Today’ sunrise logo and NBC peacock. Printed banners set up on the concern stage behind Kotb, Guthrie and Obama featured the ‘Today’ logo in purple as well.