NBC wants you to be ‘thankful for your rivals’ during a busy sports weekend

After promoting its busy Thanksgiving day with a harvest inspired promo, NBC is now encouraging its viewers to “be thankful for your rivals” in a sports-themed promo for major matchups over the extended holiday weekend.

The spot uses white frames and tinted colored boxes, along with a quirky serif typeface and script typeface atypical of sports promo — all backed with stock Thanksgiving dinner imagery.

Shorter versions also can be used to promote single events.

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