LiveU announces $20M deal with Sinclair

Sinclair Broadcast Group has signed a multi-year agreement with LiveU to upgrade its portable IP transmission units to LU600 HEVC.

The deal, which is valued at $20 million and spans 80 production locations in the United States, brings a standard technology and workflow to the group’s stations.

“From the beginning, Sinclair recognized the value that LiveU technology provides to our news gathering and content operations. It is the commitment of the people at LiveU who develop and support the product that make the difference. We value our relationship with the company’s COO & Co-founder, Avi Cohen and LiveU. This deal is a recognition of the value LiveU brings to our content operations,” said Del Parks, SVP Chief Technology Officer at Sinclair.

Sinclair has worked with LiveU since 2011.

“We continue driving the IP revolution by providing our customers with the best performing live newsgathering bonded cellular solution available on the market. We look forward to Sinclair’s continued success with our technology,” notes Avi Cohen, LiveU COO & Co-founder, in a release.

Along with the LiveU transmission units, Sinclair will also implement LiveU Matrix to share content from news events across its stations and digital platforms.

The group is also considering the usage of the LU-Smart app, which allows for live video transmission via a cellular phone.