Arraiy to showcase AI-powered DeepTrack at NAB Show

Arraiy has launched DeepTrack, a machine learning solution that provides real-time tracking for broadcast, news and sports productions.

DeepTrack is the first application to launch in Arraiy’s DeepStudio suite of robust AI-based tools for real-time virtual production pipelines.

DeepTrack is powered by Arraiy’s proprietary machine learning engine and performs real-time camera and rigid object tracking using a vast library of data sets and AI.

Targeted for broadcast applications, including news, sports and television studio productions, DeepTrack delivers real-time tracking data from live camera signals to simplify virtual production workflows.

DeepTrack will be publicly on display for the first time at NAB 2019, where attendees can see Arraiy’s real-time technology demonstrated with The Future Group’s Pixotope virtual production system in booth SU12702 and at the Startup Loft in the North Hall at N2333.

Arraiy has appointed entertainment and advertising studio executive Mark Tobin as CEO to take the lead on future business development, with Gary Bradski and Ethan Rublee providing leadership as well.

“We’re doubling down on developing revolutionary new deep learning technologies that radically impact entertainment – and beyond,” said Rublee in a statement. “As we transition from the R&D phase to commercialization, we’re excited to bring in industry veteran Mark Tobin to lead business growth, while Gary and I continue to innovate.”

“Machine learning presents remarkable opportunities for content creators. Digital production workflows in particular are bogged down by several painstaking processes that can largely be automated through deep learning and AI,” said Bradski. “Now that our self-improving AI-based technology has matured and is ready to productize, we’re excited to publicly launch and scale the company for future growth.”


Tobin joins Arraiy with more than two decades of experience leading visual effects and animation studios and delivering financial growth and creative innovation.

He previously served as COO of Psyop Media Company, the Emmy and Clio award-winning design and animation studio.

Prior to Psyop, Tobin was the managing director of MPC North America, establishing and growing the company’s U.S. presence.

In March 2018, Arraiy announced a $10 million Series A round of funding led by Lux Capital and Softbank Ventures, with participation from Dentsu Ventures and Cherry Tree Investments, and continued participation from IDG Capital and CRCM Ventures.