‘Pearson’ uses unique perspectives of Chicago in promos

By Michael P. Hill June 12, 2019

Subscribe to NewscastStudio for the latest news, project case studies and product announcements in broadcast technology, creative design and engineering delivered to your inbox.

USA Networks‘ “Suits” spinoff “Pearson” uses unique views of familiar structural landmarks from its setting to create “frames” in its promos.

The series follows Jessica Pearson (Gina Torres) and her move into Chicago politics.

Set and filmed in Chicago, “Pearson” is being heavily promoted by USA as “Suits” gets set to air its final season.

In addition to using multiple scenes from the first season of the show, which wrapped filming in October 2018, the promos also include bold gold typography set against stark black and white photography from the city.

This image from the ‘Pearson’ promo features two of the city’s famous elevated trains moving in opposite directions.

This image uses a ground-up view of the Willis Tower (formerly known as the Sears Tower) and its familiar boxy setbacks. The extreme angle is similar to that used in the shot of the elevated tracks.

An ‘inverse’ view of skyscraper glass is used later in the promo.

The show’s name, meanwhile, is shown set against a black and white image of the underside of elevated tracks. 

Subscribe to NewscastStudio for the latest news, project case studies and product announcements in broadcast technology, creative design and engineering delivered to your inbox.