Good morning Baltimore: A look at the wonderful city’s TV broadcasters

CBS affiliate WJZ has the distinction of being the sole O&O in the market. 

Despite its “jazzy” sounding call letters, the letters were actually picked at random for a New York City radio station that has since become the AM station WABC.

The station also has the distinction of being one of a handful of three-letter call signs in the U.S.

On air, the station is known as “WJZ News” and uses the “Expect More” tagline that has been used at other CBS O&Os. 

WJZ has also retained its distinct “13” logo — a design inspired by the “Group W” font that most stations previously owned by Westinghouse used.

Most of the Group W stations were eventually absorbed by CBS.


Over the years, WJZ has updated its logo to include its call letters in boxes below the logo — similar to its corporate cousin WBZ in Boston. 

Most CBS O&Os that used the Group W font for its logo have since switched to a Helvetica version of the number.

WJZ got a version of the CBS O&O set in 2018.

Sign up for NewscastStudio's weekly newsletter.Our weekly newsletter delivers the latest broadcast industry news to your inbox including new debuts, case studies, thought leadership and broadcast gear updates.