‘ExtraExtra’ is going back to just being ‘Extra’
The syndicated entertainment magazine show that was briefly known as “ExtraExtra” has apparently found out that sometimes going that “extra” bit isn’t the greatest idea.
According to The Hollywood Reporter, shortly after the name change was announced, a publisher who owns the trademark to the name “Extra Extra” filed a legal complaint with the show and its production company.
That company publishes entertainment industry newsletters.
Telepictures attorneys responded to the complaint saying the show would stick with just plain old “Extra” “solely for the purpose of avoiding the expense of litigation.”
Insiders also tell The Hollywood Reporter that the single word name tested better during rehearsals.
The show, meanwhile, has updated its logo on the most recent promos to essentially chop off the extra “extra” — and at least one clip included the “extra extra” audio signature, but when the show debuted, only a single instance of the word could be heard.
“Extra” isn’t the only entertainment news show having a bit of an identity crisis this year — competitor “Access Hollywood” is bringing back its old name, while “Entertainment Tonight” is set for a new look without host Nancy O’Donnell.