Fox’s 2019 branding uses shapes to create geometric ‘tableaus’

For example, for the musically-themed ‘Empire,’ the ‘O”‘ becomes enlarged with the center segment spinning around — perhaps suggestive of a phonographic record, an element also featured prominently in the show’s logo design and key art. Many of the network’s dramas also use a dark color palette in these short animated segments. 

For ‘Prodigal Son,’ the design includes a red circle that matches the show’s crossed logo design and color scheme — and is suggestive of both the ‘Os’ in the title’s two names and the homonymic spelling ‘sun.’ Also included is a thin pattern of lines mirroring the shapes found in the logo.

‘9-1-1’ uses a version that has a small, circular ‘blip’ — perhaps representative of a call or ‘ping’ for help — form inside the pill shaped center of the ‘O’ (a ringed life saver?) before it rotates into the full letter.

‘Almost Family,’ which centers around a fertility doctor, uses the shapes to form imagery suggestive of the letters X and Y (as in chromosomes), plus double helixes of DNA and even microscopic human eggs.

‘The Resident’ uses sharper angles and wedge-shaped segments that could be suggestive of sharp medical instruments and measurements, flashing sirens or even the international radioactive symbol. It also sticks with the black color scheme of other dramas.

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Animated ‘Bless the Harts’ starts with two pointed elements — perhaps suggesting the bottom of the traditional heart shape — before the ‘O’ ends up atop a vertical rectangle (a person?) before it ‘flops’ into place in the middle and the ‘F’ ‘grows’ its horizontal bars. The background features a splattering of squares, triangles, polygons and circles, which may be meant to represent the cluster and, perhaps, disorder of family life.