Networks introduce dramatic Capitol coverage branding
On “CBS This Morning,” which was billed as a special edition, the show utilized bold red graphics reading “Assault on the Capitol.”
The look was combined with photography of the attacks and also had both a stacked and horizontal logo lockup — with the stacked version tilting the words “on the” on their side and tucking them in to the small negative space created by right aligning the word “Capitol” under the “Assault.”
Horizontal versions added star accents on either side of the logo lockup.
ABC, meanwhile, went with “Capitol in Crisis” for its branding starting with “Good Morning America” — and created a boxy blue and red logo with a rough textured background.
While ABC had significant on the ground coverage in D.C., all three of its anchors remained in studio in New York.
NBC’s “Today,” however, did use a modified open for its split edition, which had Savannah Guthrie on Capitol Hill for the first hour before she moved inside Studio N5 at the network’s newly opened North Capitol Street NW studios and bureau.
MSNBC’s “Morning Joe” offered an extended cold open set to Johnny Cash’s “Hurt.”
— Daniel Norwick (@danielnorwick) January 7, 2021
Later in the week, MSNBC would introduce “Crisis on Capitol Hill” branding, though it also served as a more catch all banner for coverage relating to the general unrest, division and speculation of more violence on the hill.
CNN and Fox covered the story extensively under their normal morning programming branding.