Fox 11 L.A. doubles down on being the ‘ones’ to watch
The station, which brands on-air as “Fox 11” after its former analog channel (and current PSIP assignment), accompanied the promo with the tagline “The ones to watch,” which is a not-so-subtle play on the fact that its name has two “ones” in it.
Other sports events mentioned include NASCAR, the World Series and the World Cup — all of which the Fox broadcast network holds broadcast rights to. It also adds on the “crème de la crème” — Super Bowl LVII “in Feb.” as the announcer puts it.
Following this, the Fox shows “The Masked Singer” and “MasterChef” are also mentioned, including their respective logos being shown on-screen.
Throughout the promo, animated “11” and renditions of the tagline, along with small floating particles and a script-style rendition of the word “one” are used extensively, before the final screen shows the tagline with the stylized “ones” text against a gradient blue background the station logo below.
Fox 11 recently debuted a studio update for its newscasts, including “Good Day.”