Sinclair posts weaker numbers on political advertising dry-up

Sinclair Broadcast Group announced its second quarter 2025 financial results, with advertising revenue taking a hit thanks to this being an off-year for political ads.

The company collected just $6 million in political advertising, according to an announcement, which is down from $40 million for the same period in 2024.

Revenue was down 5% to $784 million, which helped drive Sinclair to a net loss of $64 million for the quarter. That’s compared to a $17 million profit during the same quarter of 2024.

When looking at “core” advertising revenue, which excludes income from political spends, Sinclair is up by $17 million year over year.

Sinclair also declared a quarterly cash dividend of $0.25 per share on the Company’s Class A and Class B common stock. The dividend is payable on September 15, 2025, to the holders of record at the close of business on August 29, 2025.