Smart TVs now primary streaming device in 61 percent of U.S. internet households
New research from Parks Associates shows that 61 percent of U.S. internet households now use … Read More
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VAB calls for broader audience metrics to support precision targeting
The Video Advertising Bureau has recommended that advertisers and media sellers adopt households or persons … Read More
Younger viewers more willing to accept ads to save on streaming costs, Hub study finds
More U.S. TV viewers are embracing advertising in streaming content, particularly younger audiences seeking to … Read More
IAB Tech Lab releases roadmap to scale agentic advertising
IAB Tech Lab has released a roadmap detailing how digital advertising standards will evolve to … Read More
CES 2026: Brand Metrics unveils SDK-free CTV measurement solution
Brand Metrics introduced operational SDK-free interactive ad formats and pause-ad measurement tools for connected TV … Read More
Regionalized feeds, influencer streams: How a new tier of sports can produce more with less
Today’s fans tune in everywhere: From YouTube and FAST platforms, to social media, mobile apps, … Read More
CES 2026: Bitmovin’s Stream Lab MCP Server enables LLM-based video testing on physical devices
Bitmovin will highlight the Stream Lab MCP Server, designed to allow AI agents and large … Read More
CES 2026: Quickplay reports AI-driven viewer engagement gains for broadcasters
Quickplay reported significant business results from its AI tools in 2025, citing performance improvements across … Read More
CES 2026: New Xumo platform combines first- and third-party data for targeted streaming ads
Xumo, the streaming joint venture between Comcast and Charter Communications, has introduced an advanced identity … Read More
CES 2026: PubMatic launches AgenticOS for autonomous ad campaign execution
PubMatic has launched a new operating system designed to enable autonomous agent-to-agent advertising execution across … Read More