Voices

Explore expert opinions, thought leadership and advice from industry insiders in the world of broadcasting. Featuring news, analysis and insights from across the broadcast industry, this category highlights diverse perspectives and actionable ideas that matter to broadcast professionals. Stay ahead with informed commentary on the trends and challenges shaping the future of media and production.

Analysis: Audience data is plentiful but agreement on what it means is not

Ask measurement and streaming technology vendors what broadcasters need most, and “more data” rarely comes up. A recent Industry Insights roundtable on audience intelligence described... Read more

Industry Insights: Connecting viewer behavior with content performance and business outcomes
Industry Insights: Closing the gaps in cross-platform audience measurement
Analysis: Live production’s problems have moved up the stack
Industry Insights: Operating live production in a distributed, cloud-connected world
Industry Insights: The changing architecture of live production
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