July 15, 2009

NBC snapping up local domain names in non-O&O markets

Localnewser has an interesting article about how NBC has been buying domain names that follow the “NBC(market-name-here).com” structure even in markets where it doesn’t have an ownership stake in the local affiliate.

For example, NBC apparently owns NBCIndianapolis.com and speculation is that the network may launch its own local site. However, local stations have reservations about such an arrangement. NBC Affiliates Board Chair Mike Fiorile says it makes more sense for the local station to own the Web brand in its own city.

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