Stephen Arnold Music helps give KXAS-TV promos a ‘sonic brand’

Via UBB, Stephen Arnold Music has posted its Promax|BDA award winning promotional campaign for KXAS-TV.

Uncle Barkley writes, “In these cases, the already ingrained three-note NBC chimes theme is matched to natural sounds from a White Rock Lake bike trail, Billy Bob’s, a McKinney Ave. streetcar and a Frisco Roughriders game.”

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