AccuWeather launches immersive 360 video for storm coverage

AccuWeather has extended its portfolio of tools to include 360-degree video for breaking weather coverage.

The content, which has already seen over a million views on the video below, has led to a 400% increase in average monthly video views across AccuWeather’s digital properties, including web, mobile web, mobile apps, and OTT platforms.

“Our audience relies on AccuWeather as the leading source of innovative weather video, evidenced by record-setting growth in our video engagement,” said Trish Mikita of AccuWeather. “AccuWeather’s industry-leading 360 videos bring our audience closer to breaking weather news, and our users have responded by making them some of AccuWeather’s most popular videos across digital platforms.”

The addition of 360-degree video is just one more tool to help AccuWeather cover weather, which joins the nearly 500 original videos produced daily by the company.

AccuWeather notes the immersive videos gives viewers a unique insider perspective on weather events that are interesting, engaging, and educational.

Related Stories