CNN posts 360-ad for ‘Sully’ movie
CNN has sold the producers of the film “Sully” a paid post on its Facebook feed that uses a spherical, 360 video to promote the movie.
Unlike the rather sneaky Netflix ad CNN.com ran earlier this summer, CNN is much more upfront that the post is an ad, with the a banner reading “Paid content” appearing in opening of the video.
The network also points out that video is paid content in the text of the post.
The video itself is a recreation of when then U.S. Airways pilot Chesley “Sully” Sullenberger landed a passenger jet on the Hudson River after it was disabled after hitting a flock of birds.